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OO BATTLE OF THE BRANDS   
RAW vs. SmackDown!:  Who Wins?  

Week Ending January 23, 2004

Featuring Many Current and Past OO Columnists 
Ratings Compiled by Rick Scaia

 

OOficial Brand of the Week:
SmackDown!
RAW:
3.20 --/-- SD!: 3.25

RATING SYSTEM: Rather than go with the standard 1-10 integer scale for rating shows, OO has selected a 0.0-5.0 rating scheme.  Not only does this allow the reviewer to more precisely award points, but more importantly, it is our belief that our ratings will, in a way, be comparable to the weekly Nielsen Ratings.  Our ratings are based on show quality, however, whereas Nielsen's are based on eyeballs.  Just as WWE hasn't reached the real world 5.0 mark in a long, long time, it will take a monumental effort for a show to earn the highest OO World ratings...  but piss us off in a given week, and we'll be rating you like you're Nitro and it's 2001. 

RAW (1/19/03) vs. SMACKDOWN! (1/22/04)  
OOFICIAL RATINGS

Canadian Bulldog
RAW: 3.0
 

The good: This really goes to both brands -- I like how they've made every entry into the Royal Rumble match a big deal. Most of the folks in there had to qualify just to be included, and this week on Raw, they were fighting to see who enters last. What they really should have been fighting for, though, is number 27. Big John Studd entered at # 27 in 1989, he won the whole damn thing, and look at him now! Well, okay maybe Studd isn't the best example... anyways, the battle royal was a nice way to put some more focus on the Rumble. What would have been better is to have all 15 entrants in the match, but that would have cancelled out all the qualifying matches throughout the night...Another nice turn for the ongoing Trish-Jericho-Christian-Mark Henry's stank storyline: I'm thinking at this point it will be Jericho and Trish vs. Christian and someone else at Mania. Spike upending Kane, as cheap a victory as it was, was truly unexpected. And funny.

The bad: Coach was a fine pick as interim GM, but seeing as a similar storyline happened, oh, TWO F***ING WEEKS AGO, did we really need to see it again? Bischoff is one of the most consistently-entertaining performers on Raw (honest, he is); keep him on the show. Get rid of, I dunno, La Resistance or something.. I wrote about a scenario on the OO Forums recently in which Sheriff Austin turns pyscho, and I really think we need that about now. The ATV chasing, vaguely-defined powers-wielding gimmick HAS GOT TO GO. Why did they switch the Goldberg v. Steiner match to a triple threat? And what was with the lukewarm turn by Test at the end? Was that because of the Rumble, or is he starting to turn again? Please, oh, please, oh, please, let that be for the Rumble. Please.... Hurricane v. Randy Orton could have been much better, but they rushed through it. Same as Booker and RVD. v. Matt Hardy and Christian. By the way, I thought Christian and Hardy hated each other. Was that because of the whole Lita thing, or was I just supposed to forget about all that?... Jericho v. Dupree and Mark Henry v. Rico were just filler.

SmackDown: 3.0 
Wow! A tie this week! What are the odds? I should get The Rick to run a statistical analysis on how often something like this happens...

The good: A second week of hyping for Rumble entrants. As I said for Raw, that's not a bad idea at all.... Angle and Guerrero v. Chavo and Son was not a bad little match, and I'm very intrigued to see where they go with Kurt. I find myself actually doubting if they'll turn him, even if it's just a small amount of doubt, which means the writers are doing their job (or I'm just really gullible, one or the other).... Glad to see Heyman attempting to get revenge on his Soap Job from last week, even if it failed.... Heaven help me -- I actually laughed at the Billy Gunn vignette this week. Could it be his new character is growing on me? Lord, I hope not, but I DO have a good idea for where they should take his gimmick. Have him removed from the Rumble within SECONDS of him entering - make it real obvious he sucks. Then the next week, he can start complaining loudly, shades of Chris Jericho in WCW. Hell, if they're intent on pushing Gunn, might as well do something fun with it.

The bad: Time for our weekly SmackDown turn update. This week, we've got Angle preparing to turn; the newly turned team of Chavo and Chavo; Jamie Noble pretty much cementing his heel turn; Big Show about to possibly make a turn, and Billy Gunn making a fairly obvious turn. Wow, that's, like, three turns less than last week! Simple mathematical formula: A-Train + Ernest Miller - Any Reason For Me To Care = Hell.... Glad to see they're increasing the weekly Bradshaw squash to two people instead of just one... I will gladly forgive all next week if the Rumble ends Ye Great Hardcore Holly Push of 2004. Here's hoping to a good Royal Rumble.

Canadian Bulldog's year-to-date averages: RAW (3.1), SD! (2.9).


Rick Scaia
 
RAW: 3.4
Another good, but not quite memorable, outing for RAW.  On the minus side: no final push for HHH/HBK going into the PPV (in this case, excusable, since all the reasons we need to care about that one happened on December 30), Mark Henry's stank, and the fact that even with the "advancement match" stip a few of the contests seemed really obvious/pointless (Henry/Rico, Jericho/Dupree, especially).  On the plus side: great work making #30 seem like it means something, a forward moving night for Jericho/Trish/Christian with Christian in particular doing great mic work, and the continued slow build of the Foley The Coward angle.  Pretty much as entertaining a pure maintenance/pre-PPV show as you could ever expect...

SmackDown!: 3.5 
I'm gonna give SD! the token win by the slimmest of margins.  Why? Because it had two matches with superior action and drama to RAW, even if the overall theme of the show wasn't quite so tightly interconnected.  Instead of one big battle for #30, it was two main stories setting up the two main matches that handled the load on SD!, with the screwing of Benoit/Cena leading to the 4-on-2 handicap match that was really good and the week's best and the Guerrero family feud leading to Chavos Sr. and Jr. teaming up against Eddie and Angle in a match that also sets in motion an Angle heel turn.  I think SD! also had less down time (instead of 2 forgettable "advancement" matches, SD! had only one waste of space in Bradshaw vs. Akio/Sakoda, and even that had a really sweet final spot).  So nothing quite as fancy and clever as RAW, but a blue collar effort with plenty of good stuff still earns the win from me this week. 

Rick's year-to-date averages: RAW (3.3), SD! (3.7).

FINAL OO RATINGS, WEEK ENDING 1/23/04

RAW average: 3.20
Actual Nielsen Rating: 3.1 (converted to broadcast rating)  
RAW OVERdelivers versus actual rating this week.

SmackDown! average: 3.25 
Actual Nielsen Rating:  3.6    
SD! UNDERdelivers versus actual rating this week.

BATTLE TO DATE TALLIES

Average OO Rating for RAW:  3.15 
Average Nielsen Rating for RAW: 3.11 

RAW is OVERdelivering, on average, versus actual ratings since the start of the Ratings.

Average OO Rating for SD: 3.35 
Average Nielsen Rating for SD:  3.34 

SD! is OVERdelivering, on average, versus actual ratings since the start of the Ratings.

Rounds Won by RAW: 12 
Rounds Won by SD!: 20  
Current Streak: 3 by SD! (Since 1/9/04) 
Longest Streak: 7 by SD! (6/27/03 thru 8/08/03)

BROWSE PAST WEEK'S BATTLES OF THE BRANDS   Shop at Amazon.com


  
SMACKDOWN RECAP: Bonding Exercises
 
RAW RECAP: The New Guy Blows It
 
PPV RECAP: WWE Night of Champions 2012
 
SMACKDOWN RECAP: 18 Seconds? NO! NO! NO!
 
RAW RECAP: The Show Must Go On
 
SMACKDOWN RECAP: The Boot Gets the Boot
 
RAW RECAP: Heyman Lands an Expansion Franchise
 
SMACKDOWN RECAP: Losing is the new Winning
 
RAW RECAP: Say My Name
 
SMACKDOWN RECAP: Deja Vu All Over Again
 
RAW RECAP: Dignity Before Gold?
 
PPV RECAP: SummerSlam 2012
 
SMACKDOWN RECAP: Backfired!
 
RAW RECAP: Bigger IS Better
 
SMACKDOWN RECAP: Hitting with Two Strikes
 
RAW RECAP: Heel, or Tweener?
 
SMACKDOWN RECAP: Destiny Do-Over
 
RAW RECAP: CM Punk is Not a Fan of Dwayne
 
SMACKDOWN RECAP: The Returnening
 
RAW RECAP: Countdown to 1000
 
PPV RECAP: WWE Money in the Bank 2012
 
SMACKDOWN RECAP: Friday Night ZackDown
 
RAW RECAP: Closure's a Bitch
 
SMACKDOWN RECAP: In-BRO-pendence Day
 
RAW RECAP: Crazy Gets What Crazy Wants
 
SMACKDOWN RECAP: Five Surprising MitB Deposits
 
RAW RECAP: Weeeellll, It's a Big MitB
 
SMACKDOWN RECAP: #striketwo
 
RAW RECAP: Johnny B. Gone
 
PPV RECAP: WWE No Way Out 2012
 
RAW RECAP: Crazy Go Nuts
 
SMACKDOWN RECAP: You're Welcome
 
RAW RECAP: Be a Star, My Ass
 
SMACKDOWN RECAP: Needs More Kane?
 
RAW RECAP: You Can't See Him
 
SMACKDOWN RECAP: Lady Power
 
RAW RECAP: Big Johnny Still in Charge
 
PPV RECAP: WWE Over the Limit 2012
 
SMACKDOWN RECAP: One Gullible Fella
 
RAW RECAP: Anvil, or Red Herring?
 
SMACKDOWN RECAP: Everybody Hates Berto
 
RAW RECAP: Look Who's Back
 
SMACKDOWN RECAP: Care to go Best of Five?
 
RAW RECAP: An Ace Up His Sleeve
 
PPV RECAP: WWE Extreme Rules 2012
 
SMACKDOWN RECAP: Sh-Sh-Sheamus and the nOObs
 
RAW RECAP: Edge, the Motivational Speaker?
 
SMACKDOWN RECAP: AJ is Angry, Jilted
 
RAW RECAP: Maybe Cena DOES Suck?
 
SMACKDOWN RECAP: No! No! No!
 
RAW RECAP: Brock's a Jerk
 
SMACKDOWN RECAP: Back with a Bang
 
RAW RECAP: Yes! Yes! Yes!
 
PPV RECAP: WWE WrestleMania 28

 

 

 


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