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2003 YEAR IN REVIEW
January:  With a Whimper, Not a Bang
Part Three of Fourteen / January, 2004

by Rick Scaia
OnlineOnslaught.com

 

2002 ended with a lot of promise for WWE.  The brand split was settling in.  Everybody was getting used to the shitty new initials.  And it seemed like there would be a bunch of guys coming in to get things rocking in 2003.  Scott Steiner was already here.  Rock was getting ready to make his return from Hollywood.  Most felt like a comeback by Steve Austin was inevitable.  Hulk Hogan was sort of expected back.  Kevin Nash was getting ready to return from injury.  Bret Hart was on speaking terms with Vince.  And you couldn't go more than a few weeks without somebody mentioning Goldberg...

And yet for all the high hopes, 2003 limped in with a whimper and not a bang.

Bret wouldn't be a SERIOUS topic of conversation for WWE fans all year.  Nash and Goldberg wouldn't show up until a quarter of the way through the year.  Rock fizzled in a RAW-X appearance (as did the whole RAW-X show, for that matter), and only gain momentum when he showed up as a heel in February.  And Scott Steiner?  Well, he was the dictionary definition of over-pushed as the year kicked off.

Booked immediately into a world title feud against Triple H, Steiner was exposed in his first WWE match at the Royal Rumble.  Though they had crafted a compelling intra-match story for the two, Steiner looked so uncompelling and sloppy that the vast majority of the live crowd turned against him.  

Steiner wasn't even sound in the pre-PPV house show matches he and HHH did.  He lost crowd with such witty repartee as "HHH get yer ass back in here... before somebody from... umm.... uhhh... THIS COMMUNITY kicks your ass!"  I'm not making that up.  I think it was a house show in El Paso, TX, where Steiner forgot where he was.

Not helping matters was the fact that HHH came into the New Year nursing one of his ubiquitous deep thigh bruises, and couldn't do anything physical to build up the feud.  That left the two to do an endless series of lame (and often, vaguely homo-erotic) skits based on posedowns, arm wrestling, weight lifting, and just about anything besides actually wrestling.  This certainly didn't put that live Rumble crowd in the best frame of mind prior to Steiner's lacking performance.  Anyway, HHH and Steiner eventually limped to a marginally better PPV rematch, but immediately afterwards, Steiner, the Great Free Agent Hope of the New year, was relegated to mid-card duty (and didn't even rate a spot on the WM19 card). 

Similarly bad was how WWE fumbled the RAW-X Tenth Anniversary show.  Rumored for months to be a big ass bash featuring tons of old stars from RAW's past (as recently as the Confidential before the show, WWE was hyping Bobby Heenan and other special guest), the event turned out to feature absolutely no one from outside of the current WWE roster.  The Rock was the biggest surprise on the show (doing a weak pre-taped piece, not even live), and Steve Austin didn't even show up to accept his award for "Superstar of the Decade."

In subsequent interviews, WWE personnel have revealed that when old talents started holding out for more pay and travel perks, the cost of staging the event as originally envisioned became prohibitive, so Vince just said "Fuck them" and did the show with his own crew.  True or not, WWE could have shelled out for at least a couple of neat surprises.  You can see reading this recap of the show that, as it was, RAW's tenth anniversary was a rather underwhelming experience.

In fact, you might have more fun playing around with stuff like this Special Feature covering the win/loss records of every superstar who competed during RAW's first ten years.  Or the even cooler Excel spreadsheet with the same data that you can play with and sort however you like.  Hey, did you know IRS, Bam Bam Bigelow, and Adam Bomb are three of the five winningest RAW veterans in history?  Well you do now!
 

IN OTHER NEWS

  • WWE.com sacked the weekly "Ross Report." Some claimed it was part of a clamping down on "exposing the business," and others theorized that what made it into the Ross Report became a distracting and politicized backstage matter, and JR just didn't want to deal with the headaches he was inadvertantly causing. In either case, the Dumbing Down of the Fed's internet presence continued unabated...
  • Randy Orton returned to WWE TV following a three-month lay-off due to a shoulder injury. Playing off the moderate success of the "RNN" injury updates that aired in his absence, he emerged as a mid-card heel (he'd been a curtain-jerking babyface at the time of his injury) and saw his stock start to rise... although Orton was still about a month away from being cleared to compete in the ring, it was only a week later that Orton joined Batista in aiding Triple H and Ric Flair in an altercation with Scott Steiner, setting into motion the events that would lead to the establishment of "Evolution"...
  • Vince McMahon and Bill Goldberg had their first meetings in January. The early hope was that Goldberg would agree to terms in time to set up a Rock/Goldberg match at WM19, though negotiations didn't pan out that way. When it became apparent Goldberg wouldn't be on board in time, WWE began considering Rock vs. Austin as a WM19 feature bout...
  • In radio interviews and on his website, Bret Hart admitted to a face-to-face meeting with Vince McMahon in December 2002 (meetings reported here at OO amidst outright denials from the key players and met with skepticism on other websites). In the meetings, Hart won access to WWF photos and footage for his own archives/website, and the two men also cleared the air regarding thier tumultuous past. Bret said, for the first time ever, that he'd consider making a special appearance on a WWE show...
  • WM19 tickets went on sale to the public, and sold out within a day. In fact, it seemed as though as much as one-third of Safeco Field's seats had been sold before the official "on sale" day, via a supposedly limited internet pre-sale...
  • In storylines, Vince McMahon returned to TV to castigate Eric Bischoff for not shaking up RAW in his role as GM. Bischoff was given 30 days to spice things up, or else, so Bischoff made the bold move of inviting Steve Austin to return at the February PPV...
  • To counter Bischoff's bold booking move, Stephanie McMahon (in storylines) surprised SD! audiences with the return of Hulk Hogan; Vince also showed up, and put into the motion the storyline that would lead to a Hogan/McMahon showdown at WM19...
  • Ed Farhat, who wrestled as "The Shiek" in five different decades, passed away at the age of 78. Often billed as "The Original Shiek" because many other adopted his villianous middle eastern gimmick after he popularized it, Farhat was a remarkable character and an even more remarkable brawler (his viciousness resulted in a tongue-in-cheek "Stop the Sheik" campaign that was featured in the movie "I Like to Hurt People"). His legacy lives on in proteges like Rob Van Dam and Sabu....
  • An episode of Tough Enough III airs with Bob Holly working stiff against a trainee/contestant. Later investigation reveals that episode was taped right after Holly learned about the severity of his neck injury in late 2002 (but before he had the surgery that immobilized him for months). Also: that contestant (Matt) was one of the winners of the show, and has spent the last year training in OVW in hopes of cracking the main roster in 2004.
  • Both Raven and Justin Credible were released by WWE. Credible release was not much of a surprise, as he'd been lost in the shuffle since the end of the inVasion angle. Raven, however, had recently changed his look and was seemingly poised to a launch a new layer to his gimmick/character when he contract was terminated. It took neither man long to land on NWA-TNA broadcasts, with Raven showing up less than a week later and eventually becoming a main player for TNA throughout the rest of 2003...
  • Jesse Ventura's term as Governor of Minnesota ended in January, and although he hinted to the media that he'd consider a job with WWE if "Vince puts the decimal point in the right place," he quickly inked a deal with MSNBC for a weekly talk show...
  • Torrie Wilson agreed to appear nude in a Playboy pictorial that would be released around the time of WM19...
  • The Rock finalized a deal to star in a remake of 1973's "Walking Tall." Filming would begin over the summer...
  • Bull Buchanan was cut by WWE. He had been repackaged as "B Squared," John Cena's thuggish partner in crime, and seemed to have a good thing going. However, the Fed opted to call Rodney "Redd Dogg" Mack up from the minors to take the place as Cena's partner, and let Bull go....
  • Joining Redd Dogg in debuting from the minors in January was Brian "Spanky" Kendrick, who debuted on SmackDown! after a few outings as a masked wrestler on Velocity...
  • Atlanta-area newspapers picked up the story of Cody Runnels (son of Dusty Rhodes, half-brother to Dustin), who went undefeated as a heavyweight wrestler in his junior year of high school, and who was quoted as saying he has dreams of joining his brother in WWE some day...
  • Returning from neck surgery, Rhyno was scheduled to return to the RAW brand, possibly as an additional member of Triple H's still-unnamed heel faction (he was to join Batista in a heel tag team on those booking sheets)....

     

NOTABLE quOOtables

"A vignette promising the impending arrival of Aussie body builder Nathan Jones aired; this is a guy who has The Look, but in WWE dark matches and WWA appearances has lacked The Skills, so we'll see how the WWE packages and polishes him" -- OO tells you everything you needed to know about Nathan Jones a month before he even showed up on TV (Jan. 6)

"With the dumbing down of RAW Magazine in the last year or two (at the very least, you have grant me that it's become a lot more rah-rah, party-line oriented, and loaded with such off-topic fluffery as Terri Runnel's Really Vague G-Rated Sex Advice) as a prime example, I'll theorize that the Fed is actually moving backwards, instead of forwards, in terms of dealing with its fans in a forthright fashion." -- OO's first comment on WWE's 2003 Dumbing Down Campaign (Jan. 6)

"Finally for today: RAW-X, the Tenth Anniversary Special, is shaping up like a really cool deal. [...] If RAW Retro clips so far are any indication, they're giving equal time to guys (and girls) currently off the roster as they are to active stars... certainly, it seems like Rena 'Sable' Mero was featured in an inordinate number of the clips I've seen in the last month or two!" -- OO simultaneously misses the mark badly by predicting good things from RAW-X while hitting the bullseye on Sable's curious ubiquitousness in retro clips (Jan. 13)

"For the mere concept to have even made it to TV baffles the mind of any person who has spent any time watching pro wrestling and observing what works and what doesn't. I could go on at length with the precise whys and hows, but the onus is not on me to prove this sucked, it's one the SD! creative team to prove it doesn't. I know I'm right, and I'm not gonna waste any more of my breath stating the obvious." -- OO pulls no punches on the "Death of Al Wilson" angle (Jan. 17)

"With Benoit, you're taking a big chance. One huge ovation does not make him an instant main eventer. The guy has yet to show that he's got a personality that endears him to fans, and what does make him popular -- his in ring work -- would be detrimentally affected by a trade to RAW from SD!. HHH is not Kurt Angle. Kane is not Edge. It takes two to tango, and Benoit's not got the same caliber of dance partner to choose from on RAW." -- OO responds to a suggestion by Scott Keith to move Benoit to RAW so he could headline WM19 against HHH, and still feels the exact same way about the idea now that it has resurfaced in 2004 (Jan. 20)

"So Bob Holly's an asshole in real life? Not exactly a newsflash, and since I have no idea who "Matt" is, it's not like I would have been particularly sympathetic to him, anyway. [...] I know Bob Holly (along with Billy Gunn) has been one of the guys quoted as talking about how the mere fact of his lengthy tenure in WWF/WWE should qualify him for a push above younger guys; and for everything that's wrong with that assumption on his part, you can only shake your head in bewilderment if it turns out Holly thought that THIS was the way to get his point across. [...] Me, I don't expect anything to come of this, except of course that now Matt will win TE3 and will get to have a feud at some point in late 2003 with Bob Holly, which all of you Reality TV suckers will fall for, hook, line, and sinker." -- OO on Bob Holly's abuse of Tough Enough Matt, including foreshadowing of the main event push Holly would get upon his return a year later and of Matt's TE3 win (Jan. 20)

"Also good: The start of a petulant brat heel turn by Jeff Hardy. He simply doesn't have the foundation to do a more verbally-based heel gimmick like Matt, but he does have something just as valuable: most non-teenage-girl wrestling fans only put up with his artsy nutjob tendencies when he was having killer matches. Now, he flubs a few spots, and everybody who's not a teenage girl overcompensates by despising what an artsy weirdo he is. I don't know what circles you folks move in, but I know a few of these flaky, flamboyantly creative types who think they're all superior just because they're creative, and I could find it really easy to forge a heel wrestling gimmick out of that archetype. Hell, I saw a bit of Heat (I don't remember, but it was not more than 3 weeks ago) where Jeff prefaced a match with some poetry that left me wondering "What in the blue frick was THAT supposed to be?" which is exactly the kind of thing that could work great. Bad poetry in lieu of real promos, cheating to win, temper tantrums after losses... it could work." -- OO caught a vibe of heel potential in Jeff Hardy, but it goes untapped in Jeff's final months in WWE (Jan. 22)

"Is he a sinister and genuinely evil character, extolling the virtues of sin for his own personal satisfaction? Or is a more subtle thing, where we learn to hate him because he thinks he's some kind of Nietzschian superman, above any worldly authority, suspicious of the existence of any divine authority, and obliged only to his own brand of hyper-morality? The latter would be sweet, but would probably be TOO subtle to get over with the masses; better to go with the former and just have him periodically quote lines from 'Sympathy for the Devil' instead... " -- OO on Sean O'Haire's brand new introductory vignettes (Jan. 27)

"It wound up being another of those times when Trish was so effectively sympathetic a character that I felt the mingled outrage and compassion of a 14-year-old girl watching Jeff Hardy get savaged." -- OO on Trish Stratus getting her ass handed to her by Victoria in a Chicago Street Fight (and by Jazz in a post-match run-in) (Jan. 29)

"And hey, LeBron James: we can put a price (say, $50,000?) on the Hummer you got last month, but just try to put a dollar figure on the ones you might get if you spent four years enrolled at UD with the Olsen Twins.... " -- OO attempts to lure LeBron James out of the NBA draft and to the University of Dayton after an (eventually-proven-to-be-a-hoax) news item on Yahoo! claimed the Olsen Twins would be enrolling at UD

 

RATINGS TRENDS
(Note: RAW's cable ratings are converted to broadcast numbers
for our monthly comparisons)

Average Rating Change from Prior Month Change from Start of Year
RAW 3.2 +0.1 N/A
SmackDown! 3.4 +0.2 N/A

 
PAY-PER-VIEW RESULTS

WWE Royal Rumble
January 19, 2003

OO Predicted... What REALLY Happened...
Brock d. Big Show Brock Lesnar beat the Big Show
for a spot in the Rumble Match
Dudleys d. Storm/Regal The Dudley Boyz beat Lance
Storm and William Regal to win
the World Tag Team Titles
Torrie d. Dawn Torrie Wilson beat Dawn Marie
HHH d. Steiner Scott Steiner got a DQ win
over Triple H in a World Title Match
Angle d. Benoit Kurt Angle beat Chris Benoit to
retain the WWE World Title
Brock wins Rumble Brock Lesnar won the Royal Rumble

OO Accuracy Rating for This PPV:   83.3% (5 out of 6)
OO Accuracy Rating for 2003:   83.3% (5 out of 6)

Click Here for the Full Recap of the Royal Rumble

TITLE CHANGES

Lance Storm/William Regal beat Booker T/Goldust to win the World Tag Team Titles on 1/06... America's Most Wanted beat Brian Lee/Slash to win NWA Tag Team Titles on 1/08... the Dudley Boyz beat Lance Storm/William Regal to win the World Tag Team Titles on 1/19... Lance Storm and William Regal beat the Dudley Boyz to win the World Tag Team Titles on 1/20... Triple X (Low-Ki and Elix Skipper) beat America's Most Wanted to win NWA Tag Team Titles on 1/22...

 

E-MAIL RICK 
RETURN TO OO FEATURES HOME


 
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OO RETRO: Behind the Bash
 
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